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EVALUATION
Collection
Development course, Fall 2000
Notes on:
Evans, G. Edward and Zarnosky, Margaret
R. Developing library and information center collections. 4th ed.,
Littleton, CO: Libraries Unlimited, 2000.
Chap. 15: Evaluation
MOTIVES
for collection evaluation
IMPROVE COLLECTION
= Improve service
Offer readers collection equal
to that of best libraries in area / region
IDENTIFY GAPS
and weak areas (and fill them)
INFORMAL EVALUATION
Constant activity of professional librarian
Always concerned to improve
quality, relevance, currency of collection
All types of library; continually
Use library
Examine collection critically
Talk to readers
Listen to readers
CONTINUOUS INHOUSE MONITORING
How can libraries easily identify specific titles needed for the collection?
Continually monitor:
Suggestion forms
ILL
Inhouse searches (items patrons cannot
locate)
FORMAL EVALUATION
SIMPLE NUMERIC STANDARDS
("Headcounting")
PUBLIC LIBRARY: KANSAS:
CATEGORIES OF LIBRARIES
POPULATION
GATEWAY LIBRARIES
FEWER THAN 500
LINKING LIBRARIES
500-1000
SERVICE CENTERS
1000-2500
LEVEL I MAJOR SERVICE CENTERS
2500-10,000
LEVEL II MAJOR SERVICE CENTERS
10,000 - 25,000
LEVEL I MAJOR RESOURCE CENTERS 25,000
- 100,000
LEVEL II MAJOR RESOURCE CENTERS
OVER 100,000
MONOGRAPHS:
LIBRARY
OPTIMUM
MINIMUM
TYPE
GOAL
STANDARD
GATEWAY
20 VOLS / CAPITA 5,000 VOLS
LINKING
15 VOLS / CAPITA 10,000 VOLS
SERVICE CENTER
10 VOLS / CAPITA 15,000 VOLS
MAJOR SERV. CENT. I
7 VOLS / CAPITA 25,000
VOLS
MAJOR SERV. CENT. II
5 VOLS / CAPITA 70,000
VOLS
MAJOR RES. CENT. I
4 VOLS / CAPITA 125,000
VOLS
MAJOR RES. CENT. II
3 VOLS / CAPITA 300,000
VOLS
PERIODICAL SUBSCRIPTIONS:
LIBRARY
OPTIMUM MINIMUM
BACK FILES
TYPE
GOAL STANDARD
KEPT
GATEWAY
20
12
1-2 yrs
LINKING
30
20
1-2 yrs
SERVICE CENTER
75
40
3-5 yrs
MAJ. SERV. CENT. I 150
75
5-10 yrs
MAJ. SERV. CENT. II
275
150
5-10 yrs
MAJ. RES. CENT. I
450
275
10-15 yrs
MAJ. RES. CENT. II
**
1000
15-25 yrs
** 100 SUBSCRIPTIONS PER 10,000 PERSONS
http://www.ink.org/public/link/fulltext/standard.txt
SCHOOLS (TEXAS): RECOMMENDATIONS:
BOOKS, SOFTWARE, ELECTRONIC RESOURCES:
AT LEAST 12,000 ITEMS
ENROLLMENTS OVER 600: MINIMUM OF 20 ITEMS
PER PUPIL
PERIODICALS:
AT LEAST 45 SUBSCRIPTIONS: ELEMENTARY
CAMPUSES
50-125 SUBSCRIPTIONS AT MIDDLE SCHOOL
CAMPUSES
75-150 SUBSCRIPTIONS AT HIGH SCHOOL CAMPUSES
ACCESS TO A FULL TEXT PERIODICAL DATABASE;
AND
ONE LOCAL AND AT LEAST ONE STATE OR NATIONAL
NEWS SOURCE
ACCESS TO A FULL TEXT NEWS DATABASE
http://www.tsl.state.tx.us/ld/schoollibs/standards.html
Links to other standards sites:
http://PutnamValleySchools.org/StSu/Library.html
COLLEGE AND UNIVERSITY LIBRARIES
ORIGINALLY CLAPP & JORDAN, 1965
LATEST UPDATE:
ACRL STANDARDS, 1995:
MINIMUM BASIC COLLECTION: (85,000 VOLS.)
PLUS:
TITLES / VOLUMES PER
FTE FACULTY MEMBER (100)
FTE STUDENT (15)
UNDERGRADUATE MAJORS (350)
MASTER'S ETC. COURSES (3,000 - 6,000)
DOCTORAL PROGRAM (25,000)
(NUMERICAL STANDARDS RECENTLY REPLACED
BY PEER COMPARISONS IN ACADEMIC CONTEXT)
Simple numeric standards:
Widely applied to public / school libraries
(formerly to academic libraries)
Advantages:
Easy to apply
Clear results
Disadvantages:
does not consider quality of collection
Crude measure, ignoring requirements of
specific libraries
Does anyone have experience with these
procedures?
PEER GROUP COMPARISONS
Association of College and Research Libraries
Standards for College Libraries 2000 Edition
http://www.ala.org/acrl/guides/college.html
Identify libraries considered similar
Compare by:
INPUTS
raw materials of a library program-
the money, space, collection, equipment,
and staff
OUTPUTS
quantify the work done,
number of books circulated,
number of reference questions answered.
OUTCOMES
Ways in which library users are changed
by contact with the library's resources
and programs.
Sample budget including peer group comparisons:
North Dakota State University
http://www.lib.ndsu.nodak.edu/Senate/senate.html
(Data from IPEDS:
Integrated Postsecondary Education Data
System)
EVALUATION BY CHECKLIST
Check local holdings against external list:
Standard lists for core collections
Specialised subject bibliographies
Lists from other institutions
Calculate: percentage of core books in
library
in comparison to core / recommended lists
ADVANTAGES
INDICATES QUALITY
as well as quantity
IDENTIFIES GAPS
in collection
DISADVANTAGES:
COLLECTION ORIENTED system, not user-oriented
May use for comparison: LISTS which are
OUTDATED
/ arbitrary / subjective / biased
Library under evaluation may have unique
characteristics / needs
Library may hold alternative titles, as
good as those listed
LABOR-INTENSIVE
especially for large collections
Quickly becomes outdated
May promote conformity
SAMPLE BIBLIOGRAPHIES:
REFERENCE DEPARTMENT Z1035:
location of many items suitable for use
as checklists
Classic example:
SMALL (COLLEGE) LIBRARIES
Association of College and Research Libraries.
Books for college libraries : a core collection
of 50,000 titles.
3rd ed. Chicago, American Library Association,
1988. 6 v.
(no later update)
Note also Wilson standard catalogs: e.g.:
Public Library Catalog:
http://www.hwwilson.com/print/publibcat.htm
Senior High School Library Catalog:
http://www.hwwilson.com/print/srhscat.htm
(Soon to be availabe in electronic form)
AUTOMATED EVALUATION BY CHECKLIST
Automated comparison of collection
with that of similar libraries
(Tapes or CD-ROMs from OCLC/AMIGOS)
Peer Group Holdings as an Evaluation Tool
for Public Library Adult Fiction:
http://www.oclc.org/oclc/research/publications/review96/sweet.htm
Does anyone have experience with these
procedures?
TRANSACTION-BASED METHODS:
Criteria that can be calculated easily
from automated catalog:
CIRCULATION:
(circulation activity analysis)
(covers only circulating items)
High circulation generally considered
Indicator of quality collection
(but other factors may be relevant:
lack of alternatives;
curriculum demands in college libraries)
AGE of collection:
(currency analysis)
Useful indicator in school libraries:
up-to-date books vital
Renew entire collection
every few years
GROWTH:
by number of volumes
Circulation, age and growth of
various segments of collection can be
compared
Advantage:
Easy to calculate
Disadvantage:
Indicators often rough
Can be difficult to interpret statistics
Does anyone have experience with these
procedures?
PROFILING:
Compare various segments of collection
0 - 5 NUMERIC SCALE
0 OUT OF SCOPE
1 MINIMAL COVERAGE
2 BASIC INFORMATIONAL
/ INTRODUCTORY LEVEL
3 TEACHING SUPPORT
LEVEL
3.1 UNDERGRADUATE
TEACHING LEVEL
3.2 MASTERS TEACHING
LEVEL
4 RESEARCH LEVEL
5 COMPREHENSIVE
COVERAGE
additional codes for language coverage
Most complex system:
RLG: CONSPECTUS
aimed more at collection maintenance
coordination for cooperation than evaluation
no longer maintained by RLG:
http://ftp.auckland.ac.nz/lbr/acquis/coldev.htm#contentsco
http://www.is.bham.ac.uk/cm/colldevt/cd_defin.htm
USER SATISFACTION
(Inhouse studies)
TRANSACTION STUDY
UNSUCCESSFUL SEARCH ANALYSIS
accompany user / ask user to describe
recent unsuccessful process of seeking
materials
Then identify problem:
READER'S DATA CORRECT, LIBRARY DOES NOT
OWN
READER'S DATA CORRECT; ITEM ON LOAN /
RESERVED ELSEWHERE
----DATA RELEVANT FOR COLLECTION DEVELOPMENT
READER'S DATA CORRECT, ITEM NOT YET IN
CATALOG
READER'S DATA CORRECT, ITEM MISSHELVED,
BINDING
----IMPROVE GENERAL LIBRARY SERVICES
READER'S DATA INCORRECT; LIBRARY OWNS
READER'S DATA CORRECT, SEARCHES INCORRECTLY
----TRAIN READERS
Advantages:
Tailored to needs of specific library
Can zero in on specific problem / collection:
periodicals / CD-ROMs
Disadvantages:
Requires reader cooperation
Evaluates existing demand
Does anyone have experience with these
procedures?
EVALUATION BY TYPE OF LIBRARY:
ACADEMIC / RESEARCH most likely to conduct:
COMPLEX FORMAL EVALUATION
PUBLIC, SCHOOL libraries:
SIMPLER evaluations:
Staff not trained in formal evaluation
techniques
Little time
CONSTANT RENEWAL principal means to collection
improvement
CORPORATE / INDUSTRIAL library:
Little TIME for formal evaluation
Change direction in response to change
of mission
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